Friday, June 29, 2012

Nielsen Says 163.5M Watched Online Video in May, I Say We Need Reporting Standardization

Nielsen Says 163.5M Watched Online Video in May, I Say We Need Reporting StandardizationNielsen has released their online video numbers for May 2012 (which directly compete with comScores but are like apples to oranges) in which they say just 163.5 million Americans watched online video. That's some 16.5 million below comScore's estimates (or actually quantified numbers, I'm not sure). According to Nielsen, YouTube ruled the roost (not a ...

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