Leveson row: Survey shows majority disagree with education secretary Gove that inquiry had 'chilling effect' on press freedom

According to a new survey voters say Michael Gove was right to make the accusation, which threatened to bring the Levson Inquiry to a halt, but disagree with his view.

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"A Big Idea from Aspen: Ending Universal Suffrage"

View on Counterparties.com →

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Apartments for sale in New York City are high on demand

Number of opportunity in New York created the demand for more homes, and apartments for sale in New York City are fulfilling those demands with quality. Now you can excel your carrier and make your dream home in New York itself.

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Glock fit for British Grand Prix

Timo Glock will be fit to return to action for Marussia at the British Grand Prix, after he was forced to withdraw from the European GP on medical grounds last weekend. The German driver suffered from an intestinal infection in Valencia and, after skipping qualifying to try and help him get fit for the race, he had to miss the grand prix too. After returning home to recuperate, Glock is hoping to be able to resume full training later this week - and will be ready to drive again at next month's British Grand Prix

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Oil soars as Europe moves to bolster banks

The price of oil climbed after European leaders took unexpectedly aggressive steps to support the region's beleaguered banking sector.

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Foreign Policy: EuroFail

As European leaders convene in Brussels for yet another summit aimed to save the common currency and stabilize the continent's economy, Foreign Policy's Uri Friedman and Hillary Hurd take a look at past meetings and their results.

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Miss Holocaust Survivor crowned in Israel

Fourteen women, aged 74 to 97, have competed in a beauty pageant for Holocaust survivors. The pageant is stirring controversy, with organizers calling it "a celebration of life".

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Libertarian Leader Talks Health Care Reform

KDKA Radio's Robert Mangino talks with Carla Howell, executive director of the National Libertarian Party, about health care reform.

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Nielsen Says 163.5M Watched Online Video in May, I Say We Need Reporting Standardization

Nielsen has released their online video numbers for May 2012 (which directly compete with comScores but are like apples to oranges) in which they say just 163.5 million Americans watched online video. That's some 16.5 million below comScore's estimates (or actually quantified numbers, I'm not sure). According to Nielsen, YouTube ruled the roost (not a ...

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China to launch Netflix-like movie service

LOS ANGELES, June 28 (Reuters) - The government-run China
Movie Channel will launch an online service like Netflix
in China this year, promising a big new revenue source
for Hollywood from streaming its films and TV shows to
subscribers in the world's most populous nation.

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Catching up with ? the Bengals

Part of a continuing series that takes a look at what some of the Patriots? biggest competition in the AFC is doing this offseason. We?ve already looked at the Jets,�Ravens, Steelers, Broncos and Texans. Today, we take a look at the Bengals: The last time we saw the Bengals, they had survived the fistfight that [...]

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WIMBLEDON 2012 LIVE: Day four news as it happens

Follow the news on the fourth day of action at the All England Club. Britain's great hope Andy Murray and Rafael Nadal are among the players in action in SW19.

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Google Glass Will Fit Into Your Energy Drink-Fueled Lifestyle

Google's I/O keynote included a "surprise" visit from Sergey Brin and Project Glass. The extreme-sports fueled demo included official information about the upcoming headset and a way to purchase them before everyone else.

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A Google-a-Day Puzzle for June 27

Google's daily brainteaser helps hone your search skills.

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Stage times announced for T4 on the Beach 2012

The stage times for this Sunday's T4 on the Beach at Weston-super-Mare have been revealed this morning.
Boy band The Wanted get the action under way on the T4 main stage at 11.50am, followed by Tulisa at 12.10pm and Cover Drive at 12.25pm.
Other main stage highlights include former X factor winner Alexandra Burke at 1.25pm, Britain's Got Talent winners Ashley and Pudsey at 1.45pm, and Professor Green at 2.40pm.
There will be performance on two other stages throughout the afternoon on Weston's seafront.
Among the stars on the Vodafone Music T4 Sessions stage are the latest X Factor winners Little Mix at 3.05pm, and The Enemy at 4.15pm.
There is also a LOL Celebrity Disco stage, which features appearances from the cast of Made in Chelsea (12.45pm), Hollyoaks (2.45pm) and Skins (3.45pm).
Music on the stage will be provided by, among others, Wretch 32 (1.45pm) and Conor Maynard (2pm).
For full information on the concert, which celebrates its tenth year, visit the T4 on the Beach official website. For full details of stage times, revealed by T4 this morning on its website, see below... T4 MAIN STAGE 11.50 The Wanted 12.10 Tulisa 12.25 Cover Drive 12.50 Stooshe 13.05 Wretch 32 13.25 Alexandra Burke 13.35 Conor Maynard 13.45 Ashley & Pudsey 13.50 Taio Cruz 14.10 Dj Fresh 14.25 Rita Ora 14.40 Professor Green 15.05 Marina And The Diamonds 15.20 Skepta 15.30 Lawson 15.50 Dappy 16.10 Labrinth 16.30 Rizzle Kicks VODAFONE MUSIC T4 SESSIONS STAGE 11:55 Maverick Sabre 12:30 Lonsdale Boys Club 13:00 Tyler James 13:35 Josh Osho 14:20 Devlin 14:45 Esm�e Denters 15:05 Little Mix 15:35 DJ Fresh & special guests 16:15 The Enemy 16:55 The Midnight Beast LOL CELEBRITY DISCO 11:50 Live T4 Links with special guests 12:45 Made In Chelsea 13:00 Cover Drive 13:15 Little Mix 13:30 Stooshe 13:45 Wretch 32 14:00 Conor Maynard 14:15 Lawson 14:30 The Voice 14:45 Hollyoaks 15:00 Labrinth 15:15 Esm�e Denters 15:30 Josh Osho 15:45 Skins

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Soldier pallbearers rehearsing for funeral of comrade killed in Afghanistan banned from drinking tea in bar because they were wearing uniform

The men, including the dead soldier’s brother, took a break from rehearsing their duties 'to calm their nerves' before the funeral of tragic Cpl Michael Thacker, pictured, in Coventry Cathedral, who was shot dead this month.

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Guerrieri takes late-night Lights win

Esteban Guerrieri took the win in the delayed Indy Lights race at Iowa Speedway. Thunderstorms late in the afternoon forced the race to be rescheduled until after the IndyCar event, meaning that it was just past midnight before the green flag was waved

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4 Questions to Help You Decide Whether to Make That Next Purchase

Everyone, at some point in their lives, has to deal with certain weaknesses that could threaten their financial management.

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Aging Enterprise Networks Face Security Risks, Obsolescence

Majority of enterprise networks have outdated, misconfigured, insecure devices not up to the task of supporting BYOD and virtualization, a new study finds.

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Feds finalizing 5-year drilling plan with heavy Gulf focus

The Obama administration this week will finalize a plan for selling offshore drilling leases over the next five years that focuses on the Gulf of Mexico but still would allow three auctions of Arctic areas.

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The Complete Guide to Link Building with Local Events

Posted by Kane Jamison

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.

Whether you’re a small local business or an international company, hosting local events is a great way to build your brand, both offline and online.

So it shouldn’t be a surprise to us internet marketers that there are plenty of non-internet-savvy organizations that are hosting workshops, speaking at events, and getting their brand out there using offline methods to promote their events. If that sounds like your business or one of your clients, there’s a good chance you’re missing out on a number of link opportunities every time you host an event.

 

Why You Should Be Building Links By Hosting Events:

Here are the primary reasons that this is such a great strategy:

1. Lots of Easily Obtainable Links: These are easy links that fit Danny's Sullivan's recent description of hard links. They're hard because you have to develop a good presentation, find a venue, and get people to attend. But, they're links made for real people, and they add value to your business regardless of their SEO value by getting people interested in your event and your brand.
   
   Why are they easy? So long as you have an interesting event that is put on by a legitimate organization, you’re very likely to get accepted by most event listing sites. Many of the event sites require a simple form consisting of an event title, description, when and where the event takes place, and of course, a URL for more information. And as long as your event is valuable to the people that will attend, the outreach portion can be much easier than other link outreach methods.
    
2. Links On Otherwise Difficult Domains: It can be pretty hard to get a link from a major newspaper, TV station, or other prominent local website. Getting an event into their events section is like the secret entrance into getting a link from that domain.
    
3. “Geo-Relevant” Links: Let me ask you two questions:
   
   First, do you think that search engines think a website like the Seattle Times is relevant to the city of Seattle?
   
   If so, do you think that getting a followed link from a website like the Seattle Times would in turn make you appear more relevant for the city of Seattle - or people searching from the city of Seattle for that matter?
    
4. Local Citations: Whether or not you’re hosting the event at your place of business, event listings are an easy way to sneak in your Name / Address / Phone Number to get a local search citation, too. Since many of you will be using these strategy on a local business, this is just some extra value (quantity of citations are a big local SEO ranking factor).
    
5. Diverse Links: Julie Joyce wrote a great article a few months ago discussing why it's important to have a diverse link profile. I personally place a lot of emphasis on Linking Root Domains as a link metric because I think it’s fairly critical to a strong link profile.
   
   Getting listed on these event websites is a quick and easy way to get lots of new linking root domains for your backlink profile, and many of them are domains you can only get links from by hosting events. It's also great for getting links to internal event pages on your site, with easy long-tail anchor text such as the title of your event.

The takeaway? There's a ton of value here. There's also a good chance that your competitors aren't doing this type of link building, so it's an excellent way to set yourself apart from the crowd.

 

I need to point out one other thing before we really dive in:

 

The overwhelming majority of the value from hosting events comes from the event itself, so don't get lost in the link building aspects of the strategy. You should be hosting events because that's the type of sh*t real businesses do.

 

This guide is really meant to make sure you're getting the most online marketing value from your events. That doesn't mean link building can or should be your entire focus when hosting an event. Just like the internet, you have to create good content for your real-world events in order for it to be worth your time.

 

Types of Events This Guide Will Apply To:

My personal experience in building links to local events is primarily for business workshops, but these methods can be applied any event you’re hosting:

• local concerts
• business workshops
• art shows
• knitting clubs
• academic lectures
• international conferences

You’ll definitely want to go above and beyond these tips for a large conference, but when combined with sponsorships and similar conference partnerships, this guide can form a large part of your strategy). 
 

Outline of This Guide:

I’ve tried to make this a pretty comprehensive guide. Here’s what we’re going to cover: 

1. How to Structure Your Event Pages
2. Search Queries You Can Use to Find Event Listing Opportunities
3. 9 Examples of Event Websites To Get You Started
4. Competitive Analysis - No Need to Reinvent the Wheel
5. Outreach - How to Move Beyond Link Submissions
6. Advanced Tactics to Consider
7. Making the Most of the Event & Wrap Up

 

How to Structure Your Event Pages

Before you get started with link building, there are a handful of things you need to consider when getting started with marketing your events:

 

Events Page(s) on Your Website:

If you host a large number of events every year, you’ll probably want to have a dedicated events page (e.g distilled.com/events/) that lists upcoming and past events with a short description, and then links to unique pages for each event that you host (e.g. distilled.net/events/linklove-boston/) that feature a long description.

 

However, if you don’t host very many events, or only plan on doing this once in a while, you might consider having a single dedicated events page (e.g. hoodwebmanagement.com/events/) that lists all upcoming and past events together with full descriptions. This has the benefit of accumulating a large number of ongoing links to the same page over time. This is the format that I use on Hood Web Management's events page - the top of the page has upcoming events, and the bottom half of the page is a growing list of past events and their descriptions.

 

Choosing a Ticket Sales Provider for Paid Events:

If you plan to sell tickets to your event, you might decide to use a ticket service to do so. This offers a great link opportunity if you plan it correctly.

 

Note: I would not make the ticket sales page the main event page that you use when link building. You should have the main event page on your website, and a “register” or “buy” button that sends visitors to the ticket sales page. This way we’re focusing most of the links to your website, not the ticket website.

 

You need to pick your ticket sales website carefully. One good choice would be Eventbrite, a ticket-selling website that allows followed links from your event description. A sampling of old Eventbrite listings that I glanced at had Page Authorities ranging from 30 to 40, and they’re on a Domain Authority 97 domain. Not a bad link to add to your collection, huh? This example on the right is from MozCon 2011's Eventbrite Listing. The green highlighting is the SEOmoz toolbar highlighting Followed Links.

 

Eventbrite is free if the event you’re hosting is free and you want to collect RSVPs, so there’s no reason not to use it for those events. If your event is paid, you don’t necessarily need to use Eventbrite for your ticket sales, but be conscious that if you’re going to pay a commission to your ticket seller, you might as well get a few good followed links from them in the process. Another good option for followed links from a high-quality domain is Brown Paper Tickets (DA 88).

 

Search Queries You Can Use to Find Event Listing Opportunities:

Once you get your content pages set up, it’s time to prospect for event listing websites that are relevant to you. Since many of the local event websites that you’ll be looking for are unique to your region and your event type, your best strategy will be to use search queries like the ones below to prospect for links:

 

city inurl:event inurl:submit

keyword inurl:event inurl:submit

city keyword inurl:event inurl:submit

 

city inurl:event inurl:add

keyword inurl:event inurl:add

city keyword inurl:event inurl:add

 

city keyword "suggest a meetup" site:www.meetup.com

 

keyword city "submit event"

keyword city "submit an event"

keyword city "submit your event"

keyword city "add event"

keyword city "add an event"

keyword city "add your event"

keyword city "submit your workshop"

keyword city "submit your course"

keyword city "submit your class"

keyword city "submit your conference"

 

You’ll naturally want to change citykeyword to whatever is most relevant to your event, and add or remove those terms to get more or less results.

 

There's plenty more possible search queries you can use - if you have more suggestions leave them in the comments!

 

Example of Sites Found for Seattle Business Events:

Here’s an example of the types of websites that I find when looking for business-focused events in Seattle:

• Seattle Times Newspaper (followed links): http://seattletimes.nwsource.com/cgi-bin/SubmitEvent.pl
• King5 TV Station (nofollow links): http://events.king5.com/
• KOMO TV Station (followed links): http://westseattle.komonews.com/h/events/edp?p=createevent
• ILoveSeattle.org (followed links): http://www.iloveseattle.org/networking-guide/group-tools-resources/event-submit.asp
• Seattle Business Mag (followed links): http://www.seattlebusinessmag.com/node/add/event
• EventSetter (nofollow links): http://www.eventsetter.com/post-event/
• Patch.com (multiple followed links): http://mercerisland.patch.com/events/category/classes-lectures

That’s just a sampling of sites that showed up in two or three quick searches. To answer the inevitable question, yes, you should absolutely fill out the listings that have nofollow links. They contribute value and still get your event in front of people, which is the ultimate goal of hosting the event in the first place.

 

 

Pro Tip: Keep Your Eye Out For Curated Lists of Event Websites:

Occasionally while link prospecting you’ll run across an awesome resource like this list of Seattle business networking websites, many of which will be happy to list your event for their audience:

 

 

There’s two opportunities here: the first is to get your events page listed if it’s the right fit. The second is to visit each page on the list and submit your specific event. Lists like this will save you tons of work, so be certain to bookmark them when you find them.

 

10 Examples of Event Websites to Get You Started:

As mentioned already, most of the sites you submit to will be specific to your region and your niche. That said, there are some national event listing websites that will apply to almost every event.

 

Note: As an added bonus, some of these sites, especially Eventful, will get scraped and used as a data source for other websites, so be sure to factor Scrape Rate into your event link building.

1. Eventful.com - Eventful listings often get used as a data source by newspapers and other large websites, so it’s highly recommended that you create a listing there.
2. Meetup.com - You don’t want to spam Meetup.com groups, so it’s a good idea to ask the group leader if it’s OK to post your event, but Meetup.com is an excellent link source and an excellent place to get real exposure for your event.
3. Patch.com - Patch is a network of neighborhood websites and provide a great followed link if there’s a Patch 
4. Upcoming.Yahoo.com - Nothing like a free link from a Yahoo! subdomain - get one while you still can...
5. Events.org - The name says it all. Here’s their “Add An Event” page.
6. Lanyrd.com - Focused on conferences and larger events, there’s plenty of other conference-specific sites like this to look for.
7. Seattle.gov - Yup, that’s right, you too can get a .gov link from a hugely valuable city website. Here’s their submit events page. In addition to your local city, check out your local visitor’s bureau and travel guide websites for your area.
8. Earth911.com - This website is a good example of thinking outside of your primary keywords. Let’s say you’re a sustainable landscaping company, and you’re hosting a class talking about ways to integrate native plants into the lawn. While you might be looking for gardening event sites at first, there’s a wider audience interested in that topic that you could reach through a site like Earth911, which simply lists “eco-friendly events.”
9. ConnecticutBloggers.com - This is another good example of thinking outside normal keywords. They list events for just about anything happening in Connecticut. Easy as pie to find these for your own state. Find similar sites for your neighborhood or even county.
10. CultureMob.com - CultureMob applies to a small set of cities, but their “Add Your Event” page is a good example of the types of pages we want to find while doing search queries.

Pro Tip: Look Out For Link Building Footprints

Think you’re a real link building master? If you are, you might have noticed a footprint on the Seattle.gov/calendar page. Scroll down to the bottom where it says “Events calendar powered by Trumba”:

 

 

Trumba is an event and calendar software package that is apparently used by high profile websites like Seattle.gov. Now head over to Google and do a search for the following: 

 

keyword city "Powered by Trumba" -site:trumba.com

 

Or if you’re feeling really ambitious, add inurl:.edu or inurl:.gov to the end of the search. That should yield some solid websites for you to choose from. Keep an eye out for other calendar footprints like that, since they are definitely plenty of similar services just like Trumba that do the same style of footprint.

 

Another footprint to test out is this one for Eventful.com’s partners:

 

keyword city "Event Data Provided By Eventful"

 

 

Competitive Analysis (aka Don’t Reinvent the Wheel)

Guess what? You’re probably not the first person to host an event in your niche. Which means you don’t have to do quite as much link building bushwhacking, because there’s a chance that similar event hosts have done some of it for you.

 

Find similar events, and type the title of their event into Google. You should get a few results back related to that event. Even better, take a snippet from the event description and paste it with quotes into Google. Assuming they used the same description on all of their event listings it should return most of the places where they listed the event. 

 

Also, take a look at where those event pages have received links from using Open Site Explorer, Blekko, etc.

 

Example: Let's say I'm hosting a knitting event in Seattle. I can do a search for "seattle knitting workshop." I don't get a ton of event listings for that, but if I add a year at the end and make it "seattle knitting workshop 2012," I suddenly get some relevant listings of knitting events. One of which is MadronaFiberArts.com, which sponsors the Winter Fiber Retreat. If I enter http://madronafiberarts.com/ into Open Site Explorer I get 56 Linking Root Domains from websites like BlueMoonFiberArts.com and KnitCircus.libsyn.com, talking about this event:

 

 

If they linked to something similar in the past, there's a good chance they'll link to you, too, if you ask them nicely.

 

Which brings us to our next section: Email Outreach.

 

 

Outreach - How to Move Beyond Link Submissions:

While all of the above websites will take you a while to complete, and offer relatively good value links for the amount of effort they take, they’re still relatively easy for a competitor to copy. That makes them only moderately valuable to us in the long run. It would be downright lazy of us to ignore higher value links that can’t be obtained through a submit form.

 

Link outreach has been discussed at length here on SEOmoz and elsewhere, so I’m not going to rehash the topic by telling you how to craft the perfect outreach email - check out the links below for help with that.

 

The basic website and blogger outreach process is to do the following:

• Identify the type of websites that would care about the event. If you’re hosting a Knitting 101 Workshop, then you’ll want to find local knitting blogs, local knitting groups, local mommy blogs, local DIY blog, local craft blogs, etc.
   
• Get the contact information and simply email the blogger or website owner with a nice, polite request to see if your event is something their readers would be interested in.

That’s the short version. This ain't rocket science, but if you're too aggressive you can blow your chances of getting a link. A good practice is to reach out to the person for another reason, and let the topic come up more naturally in subsequent emails.

 

Great Resources for Developing and Improving Your Email Outreach Methods:

Here’s some excellent resources on link building outreach and how to approach bloggers with a request. I recommend starting with the email examples used in these posts and customizing them to your needs:

• Outreach Letters for Link Building [Real Examples] by Peter Attia
• Throw Away Your Form Letters (or Five Principles to Better Outreach Link Building) by Michael King
• A Linkbuilder's Gmail Productivity Setup (with Outreach Emails from 4 Industry Linkbuilders) by John F Doherty
   

Advanced Tactics to Consider:

Once you've got the basics down, here are some other specialized tactics to help you get more value from your process:

1. 2nd Tier Link Building - Second tier link building is the practice of building backlinks to your backlinks. The purpose is to give the backlink pointing to your site higher page authority, making it a more valuable link.
   
   Initially you should be using the overall events strategy to build links to your own domain. But let’s say you host quite a few events, and you’ve got a process in place with a developed list of websites where you post your events.
   
   Next, time, rather than linking to the primary event page on your website when you relist the event on the list of sites, consider creating the primary event page on another domain (e.g. http://biznik.com/events/seo-search-engine-meetup--24). Make sure this 3rd party site has a followed link to your own domain, like this example:
   
   
   
   Then, when you’re filling out all of your event listing submissions, use the 3rd party URL instead of your own site. By doing so, you’re creating a higher Page Authority on that 3rd party URL, which means a more valuable link back to your site.
    
2. Citation Building - If the event is being held at your business, then your business’s name, address, and phone (NAP) should be listed on there. But, even if the event isn’t being held at your business’s address, you can still stick your NAP at the end of the listing like this:
   
   For more information, please contact Hood Web Management at (206) 905-4053, by email at info@hoodwebmanagement.com, or find us at 10007 35th Ave SW, Seattle, WA 98146.
   
   It’s quick and easy and it helps to build trust and legitimacy for your local business, and helps your business in local search rankings. If you’re not a local business trying to rank for local search results, then this tactic won’t be very relevant to you.
    
3. Double-Dipping on Links - Most event websites will have a place for at least one link, which you’ll want to use for the primary event page on your website. But, there are many event listing sites that will allow a second link to a “ticket purchase” page. Use this as an opportunity to grab a second link to another page on your site if applicable, or to another event listing of yours on a third party site.
   
   You can also use it as an opportunity to link to a purchase page on another domain. The example at the beginning of this article about using Eventbrite is a good example, since adding links to that ticket page will in turn build its page authority, which then passes to our own domain.
   
   If the listing site allows links in the description of the event, well then that’s just icing on the cake. Resist the urge to stick 25 links in there and limit yourself to a handful of highly relevant pages on your site. Overdo it in a tacky way and you’ll risk getting flagged as spam or they may not approve your event listing. There's no set number I can recommend, but if it feels like you're overdoing it, you're probably overdoing it. On top of my own links I'll freely link to other presenters, the venue, or any organization sponsoring my event. Giver's gain, so be sure to promote your event partners, too.
    
4. Implement Schema.org for Events on Your Website - In a nutshell, implementing schema.org formatting for events will help your website show up with rich snippets with event dates and titles. Take a look at http://schema.org/Event to get started and this rich snippets implementation for Eventful.com:
   
   
    
5. Host An Event With Someone Else Speaking - Not all of us are great public speakers. That doesn’t have to stop you from utilizing this technique. Invite a guest speaker that is relevant to your business to present at an event you host. For example, a nutritionist might team up with a restaurant chef, or an accountant might team up with a lawyer. There’s plenty of ways to spin this and add even more value to your event and potential attendees.
    
6. Speak at Someone Else’s Event - Not only can you invite someone else to your event, you can use this strategy for other people’s events that you speak at. If you want, you can even get them involved in some of this marketing and link building process, and they can build links to their website and yours in the process. Pulling them in as a sponsor is also a great way to engage their entire audience, who will likely be interested in your event.

 

Making the Most of the Event & Wrap Up:

Now that you’ve gone through all of this work to build links and promote the event, your job’s not over yet. In fact, some of the best link opportunities can come after the event is over. Here’s a list of steps I take during and after an event to get the most value:

 

• Build Your List: Have a clipboard and signup sheet for your mailing list handy. If there are slides for your presentation, offer to email a PDF or Powerpoint file of the presentation to anyone who adds their email to your mailing list signup. Usually that’s enough to get most attendees to add their email - just in case they want to refer back to the slides. If you're not building an email list, ask them to follow you on Twitter or connect on LinkedIn or whatever other presence you maintain, and give them a way to stay connected with you. Here's a photo of the mailing list form that I pass around at my speaking events:
  
  
   
• Event Wrapup Page: Often it’s good to have a wrapup page for the event. Here's an example from a recent link building presentation I gave: Why Links Matter to Small Businesses and How to Get Them. This is a dedicated page on your website that has references from the event (such as a Slideshare embed of presentations or perhaps links to other resources you mentioned) and other pertinent information. It’s also a great place for event attendees to link after the event.
  
  
  
  When I send out the copy of my slides to event attendees, I email them the link to this page and encourage them to share it freely and link to it.
  
  Speaking of links after the event...
   
• Ask for the Link: You know how in sales they tell you to “Ask for the Sale?” Well link building is no different, and just like sales, many times your audience will be happy to do it - if you just ask them. Ask your audience (nicely) that if they liked the event and found it useful, to link or Tweet or Facebook share or LinkedIn share the event wrapup page. Many will do it, and you’ll get some good social traction and maybe some real links, too.

I reached out to Jonathon Colman, the lead SEO for REI, and asked him for additional suggestions on getting the most value out of your presentations and speaking engagements. Jonathon speaks at many conferences and events and publishes his presentations at slideshare.net/jcolman/. Here’s what he had to say:

• Market your Slideshare.net presence and individual slide decks the same way you would your event page or blog posts. Obtain Likes, Tweets, +1s, links, etc. based on the power and usefulness of your content. Slide decks that gain enough velocity in views and social activity on Slideshare become featured on their homepage, which is a great way to get links, coverage, and build more relationships.
   
• Also promote the presentations of other people who spoke at or attended your event. You look your best when you make other people look good.
   
• Market your events and event artifacts (slides, photos, blog coverage, etc.) on Lanyrd.com. Also list all of your events so that you build up a history and a positive, professional, speaking profile.
   
• Search Google, Twitter, Quora, and StackExchange for people asking questions about the specific topics that your slide deck or event addresses and engage them with answers. Never bomb them with a link unless they ask for one.
   

This guide may seem like a lot of information, but I think it’s just the tip of the iceberg for link building methods with local events.

 

What other search queries, event listing websites, and event outreach strategies can you think of to share in the comments?

 

Speaking of local events, come say hello to me if you see me at MozCon. I'll be one of the 37 bearded guys wearing plaid shirts - just keep tapping them on the shoulder and commenting on their awesome event link building post on SEOmoz - eventually you'll get to me.

 

You should do it because Roger says so:

 

 

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