DatingPro CMS - Short Report from iDate Conference in Beverly Hills 2012

On 22-23 of June, 2012 I have attended iDate conference in Los Angeles. PG Dating Pro software was one of the event sponsors - Dating Industry Sponsor. Sessions were very insightful, networking opportunities priceless.

coastal monitoring chitina river alaska water tank rebate federal

Select property survey companies that can aid your business

Property survey agencies can aid corporate and government entities in resolving property acquisition issues. They can help in solving resolving boundary related conflicts, too.

salmon hatchery issaquah fish farming in japan tilapia management

Constitutional Validity of Section 21A of Civil Procedure Code, 1908

Section 21A of Civil Procedure Code, 1908 says that no suit shall lie challenging the validity of a decree passed in a former suit between the same parties, or between the parties under whom they or any of them claim, litigating under the same title, on any ground based on an objection as to the place of suing. This new section has been inserted to bar a fresh suit to set aside a decree passed in a former suit on the ground of lack of territorial or pecuniary jurisdiction of the court.

fisheries studies yardarm knot sea grant college

Madonna voices love for tolerant France in Paris show

PARIS (Reuters) - Pop star Madonna treated fans to an intimate show at Paris' famed Olympia theatre on Thursday, voicing her love for a France that is open to minorities and artists and reinterpreting "Je t'aime moi non plus," a song laced with sexual innuendo.

plumbing rainwater tanks best whale watching in nova scotia aquaculture investment

Asia Oil Swaps-Naphtha timespread rebounds on fresh demand

(For 12-month forward curve, click )
SINGAPORE, July 31 (Reuters) - Naphtha timespreads rebounded
to a one-week high on Tuesday after hitting a more than
three-week low in the previous session because demand emerged
for physical cargoes and gasoline prices firmed in Europe.
Naphtha can be reformed into gasoline.
"New buyers emerged for physical naphtha cargoes and strong
gasoline prices in Europe is supporting sentiment," said a
Singapore-based naphtha swaps trader.
Taiwan's CPC

estuary research vessel monitoring systems slimline oil tanks

Mountain Lion hits 3M downloads on record pace

Apple says Mountain Lion was downloaded over 3 million times in its first four days of availability, "making it the most successful OS X release in Apple's history."

antral follicle counts recirculating mash water tank rebates

James Holmes Massacre -- Victim's Mother to Sue Movie Theater

The mother of one of James Holmes' massacre victims has hired a high-powered attorney to sue the Aurora, CO movie theater where he opened fire ... killing 12 people, and injuring 58 others.TMZ has learned Shirley Wygal is retaining a lawyer in Los…

aquaculture college kenai fish count tank rebates

Microsoft Tips Surface Tablet Release Date

It's not a surprise, but Microsoft Surface -- the tablet being built by the software giant itself -- will make its debut on the same day Windows 8 arrives: Oct. 26.

When Microsoft unveiled the Surface tablet in June, it was a bit vague about its release date, saying only that it would debut in the fall. Of course, that was before the company had locked in the date of its big Windows 8 launch party, which it finally revealed last week.

Now, in its annual report, Microsoft has said plainly the Surface will debut on the same day as Windows 8 -- the Friday just before Halloween.

Still up in the air is what the price of the Surface tablet will be. A Swedish website last week put a ra…
Continue reading...

More About: Suface Tablet, Windows 8, microsoft, surface, trending

death on the high seas commercial fishing insurance implan software

Central Asia Metals: Pile of waste rock offers rich pickings for mining minnow

Far too many small mining companies make excessive promises and fail to deliver on them. Central Asia Metals is different.

commercial marine finance crab trap fernandina beach marine science curriculum

Top Lessons Learned in Marketing Video Across Social Networks and What Works for Me!

Promoting video via social media can seem like an easy option ? after all, it?s free, easy to use, and gets you an immediate audience of millions, right? Well, in my experience, if you do it properly, it?s hard, continuous work, but can prove rewarding. When I was offered the chance to be the social ...

top marine science schools coastal college california national sea grant program

Smarter Internal Linking - Whiteboard Friday

Posted by dohertyjf

Hey there SEOmoz readers! This week we are talking about what I like to call "Smarter Internal Linking". Rand mentioned internal linking a few months ago before Penguin even hit, back when we were still calling it the "over-optimization penalty". A few months later, we can see the potential effects that Penguin has had and the factors causing them.

So how can we be smarter in our internal linking? How can we target our important pages so that they are able to rank well for competitive terms, yet not be in danger of being slapped by algorithm updates? This is exactly what we are talking about in this video, including a few pro-tips I've picked up doing SEO in the competitive travel industry, especially in regards to microsites and ccTLDs.

Enjoy, and I'd love your comments below!

Video Transcription

Howdy, SEOmoz fans. My name is John Doherty. I'm from Distilled in New York City, out here in Seattle for about a week, for MozCon. I came out here a couple days early, and SEOmoz was happy enough to let me shoot a Whiteboard Friday for you.

This is a topic that I've been thinking about a lot recently. It's the topic of internal linking. Today, in a post-Penguin world, we need to be careful about how we're linking to the other pages on our websites, both internally and externally.

Internal linking is a factor in Penguin, from what we've seen. I've been digging around on a lot of travel sites recently for a client, and I realized that sites that are in competitive niches, such as travel - there are a bunch of others that you can think of that we all may or may not have worked in at some point - that use a lot of internal links, site-wide footers especially, point to here site-wide footers in order to drive targeted anchor text deep into their site.

The problem I've been noticing here is that when you have a set-up like this, this is a beautiful little webpage that I drew for you, with a little URL bar, and I guess this is Chrome because we've got the extensions there, maybe a map here. You've got some text, and you've got your different products through here. It's just going to be an e-commerce site, or it could be a travel site. Here are sidebar links. So this could be your categories, what have you. But then often here, in the footer, there are links that say, "Atlanta Hotels, London Hotels, New York Hotels," and they're on every single page of the website. If you have a site that has 200,000 product pages, you have 200,000 links saying this. One term, two-
word term, key term, pointing back to that page. Something is going to look a little bit suspicious, right?

What I've been seeing here, as I've been going through, doing some competitive analysis, is I look at their search visibility using a tool. I use a tool called Search Metrics Essentials. I look, and a lot of them, their traffic is going up. It's ticking up.

Get to the Venice update, which happened back end of March or the beginning of April, which basically prioritized local content. This especially affected the travel industry, so category pages weren't ranking quite as well. They were bumping up the most well-linked-to individual hotel pages, what have you. Traffic dropped for most of them. Almost every single travel site I've seen, traffic dropped. It happens. Google made an algorithm change.

Then they take tick along, and we get to the next algorithm update, Penguin. Every single site that I've seen that has site-wide links like this, boom, dropped. Most of them have recovered a little bit. They've started ticking back up, but almost every single one has dropped. The sites that didn't, that are not linked this way, might have seen a little bit of a dip, but by and large they were good.

So what's going on here? The only thing I can think of, when it comes to internal linking, that I can see on these sites was these site-wide footers. They're also doing this externally. A lot of these brands, especially, have microsites, individual hotel sites that are linking back using the exact same footer as is on the main website. Same terms on every single page on those sites. Multiply this by four thousand, five thousand, ten thousand, once again, you have thousands upon thousands of links saying these terms. This is a problem.

Today I want to talk about smarter internal linking. How can we link to our important pages in a smarter way? I have a few points for you. How can we be smarter? This is the question we should ask ourselves. How can we be smarter about our internal linking?

Question number one: Go back to the user. What would the user expect to see? Google wants to reward a good user experience. They want people to be able to find what they want to find as quickly as possible. So I always start with the user. What is a person going to expect to see? Then, from an SEO perspective, I think, "Which pages are the most competitive?" You go and you do your keyword research, maybe use SEOmoz Keyword Difficulty tool. You look at the SERPs. You figure out which sites are ranking. You look at all the links that they have. Which ones are going to be the hardest to rank for? Especially if you're working in-house, you probably know what this. You probably think off the top of your head, "Oh yeah, I know this keyword." This one is going to take a lot more, not only external links, but also internal.

So which pages are the most competitive? You need to prioritize those, but not the way that I just showed you. The third point is think about your taxonomy. Think about the page types on your site. I've drawn out here a little site architecture for you, right? We start with our home page, and then this is another page type of ours, the category. Then we have the product, and then we have the product details. If we're keeping with the hotels example, it's going to be your home page, domain.com. Your category, domain.com/londonhotels, or language/londonhotels, what have you. Product, so this is going to be a hotel page. Product detail, this could be like amenities for the hotel or something like that. It's a subpage of your product page.

Obviously, these are going to be your most important pages. They're higher in your site architecture. They're going to be more useful to the users. These are going to be the ones Google wants to serve up for the competitive search terms. We link to as many of those as we can off the home page. If you have a thousand of them, how are you going to be able to do that? If you have hotels in every single city in the United States, there's no way you can link to all of them from your home page, nor would you want to. You're diluting your link equity basically irreparably.

Here's another category page. This guy's sad. He's like, "What's going on?
I'm getting no love at all." Then he's got product pages underneath there, who are also getting no love. I'm not going to link. First of all, this isn't going to be my most competitive term. This is probably going to be like second-tier competitiveness. I'm not going to link to this guy.

Let's say this is London, this is Atlanta, this is New York, this is Boston. I live in New York, and there's a New York-Boston feud going on, so we'll make Boston second-class. If you're from Boston, I apologize. I love you guys. But I don't want to link to the Boston page, necessarily, from the individual London product page. But it will make sense for me to link to Boston from New York, from Philadelphia, etc. It's the same thing. If this is Atlanta, and this is New York, I don't necessarily want to link to it. London and New York, I don't necessarily want to link to an individual New York hotel page, but I may want to link to the New York hotel page from Boston and vice versa. We're joining these two up. Or if I know I need to prioritize Boston a little bit, I'm just going to link to it from New York, because that has more link equity going to it, because it's more of a direct line from the home page.

Be thinking about some creative ways that you can do this, some creative ways that you can link between your different page types and your important pages.

Some that I've seen, that are working, especially in the travel industry right now, are sidebars. Once again, these are not site-wides. Most of them are doing it in the form of popular products, popular locations, trending locations, something like that. A lot of them I think that they update them semi-frequently. If I was doing it, I would update them semi-frequently. Keep the main ones. Keep London and Boston, etc. Keep your very competitive ones. But then you can switch them as other keywords become competitive. If you know people are going to New York for Christmas, you can switch that out, and you can prioritize that page for a while to get that ranking right before the Christmas holiday hits.

Here's a little pro tip for you, something that I've seen working. This isn't necessarily internal linking. It's like quasi-internal linking. Think about your ccTLDs. If your company is in the U.S. or in the U.K., in France, etc., think about how you can use the ccTLDs to link back to these pages from the relevant page on that ccTLD. So you've got domain.co.uk/londonhotels with UK English. Domain.com/londonhotels with U.S. English, think about how you can link from this page, from this London hotels page, back to this page. You're still driving the targeted links. You could do it through an image. I've seen some sites doing it with all of the countries down in the footer. On that UK page, if you mouse over the US, it says "London Hotels," pointing back. Super-smart way to do it. They don't do that site-wide, and so they're able to drive those targeted links back from a different domain. Those are going to be very valuable for them.

One last thing that I've mentioned briefly at the beginning here was beware of your microsites. Beware of your microsite site-wide links. If you have sitewides on your microsites, as well as on your main site, this is exactly the kind of thing that Google can easily figure out. They can see everything. They can see the code. They can see the way that it's structured. They can look at the Who Is information. Of course, we can do things to try to finagle and try to trick Google, but those are only going to last for the short term. So think about building for the long term. Microsite site-wides are not really working anymore, from what I've seen, so beware of these. Think about the taxonomies within these as well. You can still link. Think about these the same as you would think about your ccTLDs, linking to the relevant pages back on your main website.

Now I want to get a little bit bluebird for you. I want to think a little bit big. If I were Google, what would I do if I were Google? If you were Google, what would you be wanting to see? How would you want people to structure their sites? How would you want people to link? What kind of content would you want on there? How should people link between all of that? Google wants the best user experience. If I'm trying to serve the best user experience, I'm not necessarily going to have a travel guide on another page. If I have a London hotels page, why I'm not going to have a travel guide that I'm sending people all around? It's bad from a user experience. It's bad from a conversion experience, etc. I'm going want all of that right there.

If I were Google, I'd be looking to rank sites that are like a London hotels page that also has a travel guide on there. I saw one site doing this recently. I was like, "Light bulb brilliant." Put your travel guide there on the page. You get links saying London hotels travel guide, London hotels, hotel travel guide. You can also link to the travel guide internally so you're not just using London hotels to link to it. That's the kind of thing that I would want to be rewarding, if I were Google.

In summary, I hope this Whiteboard Friday has been helpful to you. I hope I've given you some things to think about when it comes to internal linking. Feel free to tweet at me, dohertyjf on Twitter. Email me, my email is on the Distilled website. Once again, I'm John Doherty from Distilled New York City. It's been a pleasure. Please leave your questions and comments down below. Thanks.

Video transcription by Speechpad.com

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

alaska sea grant college program kenai river sonar aquaculture stocks

25 Things Hollywood Has Taught Us: Part 5!

Gather around, children, because today is the final installment in our series of life lessons that good ol' Hollyweird taught us. You've surely already learned a lot that you can apply to...

commercial fishing insurance implan software commercial fishing boat insurance

Mountain Lion Vs. Windows 8: Which One Is Better?

More About: Mountain Lion, SkyDrive, Windows 8, apple, features, icloud, microsoft, os x, trending

group water scheme mexican fishing license san diego phd aquaculture

Our Expert Solution for Bankruptcy Problems in Business

Debt Mediators Australia solve the any debt problem like debt consolidation loan, debt loans, Debt Consolidation etc in easy way, just dial 1300 171 351 from 8am to 7pm Monday to Friday and 10am to 3pm on weekends.

law of the sea piracy nearshore software coastal navigation course online

Brendan Rodgers gives Liverpool owners 180 page dossier of club's future

Brendan Rodgers has presented Liverpool’s owners with a 180 page dossier that forensically details his vision for transforming the club’s fortunes.

coastal monitoring chitina river alaska water tank rebate federal

Make your life worth-living with stress relief methods

Orman stress relief professionals provide you different stress relief methods by following these methods you will feel relax. If you close your eyes then this will give a sense of meditation and relaxation.

tilapia business plan aquaculture engineer funny salmon commercial

Betsy Sharkey, Film Critic

tank rebates government water tank rebate marine sciences research center

Euro zone woes weigh on Afghan aid projects

HERAT, Afghanistan July 28 (Reuters) - Italy and Spain are
scaling back the money allotted for development projects in
Afghanistan this year as their debt crises widen at home,
military officials said.

kenai river fish marine science research center rebate water tank

Please, NBC and IOC, Learn How to Share the Olympics

Oh, those Olympic moments. The three-hour opening ceremony was full of them, everything from James Bond escorting the Queen to the stadium (via helicopter and parachute!) to a 10-story-tall Voldemort and giant baby (don?t ask) and, perhaps best of all, the beloved Mr. Bean, a.k.a. Rowan Atkinson, losing himself in a "Chariots of Fire" montage. Spectacular, memorable, viral and mostly, wholly unavailable.

NBC and the International Olympic Committee have tried to make this one of the most connected, social and widely available Olympics ever. It?s on the web, on my iPad, on your smartphone and running 24/7 on TV. Or so it seems. However from the moment the opening ceremonies kicked o…
Continue reading...

More About: YouTube, nbc olympics, olympics, trending

finding water underground pond dredging equipment marine science conference

New dengue vaccine demonstrates efficacy

The pharmaceutical company Sanofi Pasteur has announced that a new dengue vaccine has demonstrated efficacy in a ground breaking study conducted in Thailand.

limnology equipment vessel monitoring system water tanks nsw

Anaheim protests reveal deep divisions: A Times Google+ Hangout

The Times will host a Google+ Hangout at 1 p.m. Friday on the divisions in Anaheim revealed by protests that were sparked by recent fatal police shootings. The Times will be joined by Gustavo Arellano, who grew up in Anaheim...

school of fisheries aquaculture course california coastal college

New iPad Smart Covers

At the release of the iPad 2, Apple also brought out its Smart Cover product, which quickly became a favorite. Although the new iPad 3 is a little thicker through the middle than the iPad 2 (due to a bigger battery), it is still compatible with the previous Smart Covers that are currently for sale. This is excellent news as the Smart Cover not only protects the iPad screen from scratches and scrapes but is also functional and practical, and [...]

yardarm knot sea grant college saving water australia

The Three Point Lighting Technique - Add Dimension to Your Videos [Reel Rebel #11]

On today?s Reel Rebel video production tip, Stephen Schweichkart discusses the importance of good lighting for video and gives a�brief�overview of one tried and true lighting technique called "three point lighting". �Using a good lighting set-up will help you make your online videos graduate from looking as if they were homemade and amateur, to looking ...

professional fish harvesters tilapia cholesterol saving water in australia

Forget the Olympics, it�s Christmas time? Harrods get in the festive spirit 151 days early by launching department

It is the earliest ever launch of the store’s festive department timed to take advantage of the tens of thousands of foreign visitors coming to the capital for the Olympics. Father Christmas is pictured outside the famous store.

fishery studies tilapia and cholesterol fisheries studies

Apple Looked to Sony for iPhone Design Inspiration

An Apple designer was asked to dream up cellphone designs inspired by Sony, court documents show.

national sea grant aquaculture investors hatchery technician